About 20 years ago, an executive at Nationwide Insurance told me the company was facing a color challenge. Corporate was rightly pursuing color consistency for branding. However, individual agencies had been using different colors for the logo. Please do not underestimate the message that color sends. Deciding the right branding color (or colors) means being [...]
About Annmarie Geddes Baribeau
Senior Associate Annmarie is a writer and public relations professional. As a journalist, editor and researcher, she has authored and published several booklets and more than 400 articles for national and regional publications on topics related to workers compensation, health insurance, human resources and management. As a public relations practitioner, Annmarie applies her extensive publishing background to provide results-oriented services that include marketing plans, media placement, and editorial and promotional materials in traditional media, new media and advertising. She graduated cum laude from Ohio University with a Bachelor of Science degree in Journalism.Creating the All-Important Value Proposition
Successful companies make promises in value propositions—and keep them. What is a value proposition? I define it as a statement showcasing uniqueness. It becomes the focal point of all communication and marketing efforts to enhance branding and sales. It is a simple definition. You can find more complex, comprehensive and intimidating definitions aplenty online. But [...]
