The insurance writer types here at Aartrijk love the use of language to attract, cajole, inform and even amuse or entertain, on occasion. The classic New York Post-style headlines are obvious examples of clever creations: “KISS YOUR ASTEROID GOODBYE” screamed the Post during a 1998 meteorology scare. “IT’S WALL OVER” proclaimed Britain’s The Sun after the [...]
Docked on the Wrong Bank?
Who can say for sure when I began crossing the Rubicon? (Let Malcolm Gladwell have his more marketable “tipping point.” I prefer my own choice of phrase, thank you. If necessary, please see http://idioms.thefreedictionary.com/cross+the+Rubicon.) Perhaps it was the time we wondered if the weather would hold for an afternoon golf game. While I headed for [...]
Good Time for Doing Good
You’re probably not thinking of New Year’s resolutions at this time of year, even if you have made progress on the ones you declared in January. But how about making a resolution now that focuses on sharing your time and talents for the good of others? It doesn’t have to be January 1 to start doing [...]
Get It Right the First Time
“If you don’t have time to do it right, when will you have time to do it over?” While preparing to present an upcoming webinar, I came across this quote from NBA Hall of Fame player and coach John Wooden. It got me thinking about the issue of time; or, more accurately, the lack of [...]
How Will IAs Remain Relevant?
Whenever independent insurance agents step back from day-to-day operations and survey their business landscape, the view can be somewhat scary. Maybe that’s why some agents find it hard to look at the big picture. But what could that avoidance cost you in terms of future viability? Aartrijk has been speaking one-on-one with scores of independent agents [...]
