Does Your Brand Sing?

Just when you thought you’d figured out Facebook and Twitter, along came Pinterest. You’re finally blogging, but what of video? Considering the need to account for generational differences in attitude and approach to social platforms, you want to raise your hands in surrender. It’s too much to manage, you reason, so you’re better off tabling […]

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A Twitter’s-Eye View of Hosting the Super Bowl

The 48th Super Bowl in February 2014 was cool for three reasons: 1. The Seattle Seahawks absolutely froze QB Peyton Manning and the Denver Broncos, going ahead 2-0 on the first play and icing a once-hot offense on the way to a five-touchdown victory. 2. The game was played in the first-ever northern site: my […]

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15 Things It Took Me 15 Years to Learn

Around his 50th birthday, Dave Barry wrote, “16 Things It Took Me Over 50 Years to Learn.”  The piece contains such gems as, “Never, under any circumstances, take a sleeping pill and a laxative on the same night,” and “Never lick a steak knife.” Dave also says: “There comes a time when you should stop […]

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Plan for the Unexpected and Be Glad All Over

ser·en·dip·i·ty [ser-uhn-dip-i-tee] noun 1. an aptitude for making desirable discoveries by accident. “Luck is what happens when preparation meets opportunity.” ― Seneca How much of your business strategy is based on “planned spontaneity”? Sound like an oxymoron? Yet history is replete with examples where those two words created the critical fork in the road that […]

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Know Your Audience

I do a fair amount of public speaking. In preparation for a talk, there are many things I do to ensure that my presentation achieves the desired response. Knowing my audience is the most important thing. Interestingly enough, the concepts I use to insure a successful presentation apply as well to online and social communication. The starting […]

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The Black Rooster Gets the Vino

When we design logos for insurance organizations, we employ a thoughtful process to produce the design that reflects our client firm’s personality and symbolizes what the firm stands for. Our industry presents challenges, as most citizens of the insurance community want to emphasize common qualities — being trustworthy, stable, service-oriented and relationship-based, for instance. We […]

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