Insurance Marketing Services

Bring Your Insurance
Brand Into Focus

Analysis & Insights

Adjust Your Lens.

Brand Strategy and Creative

Refocus Your Vision.

Why Aartrijk?

Aartrijk is a full-service marketing and communications agency 100% dedicated to the insurance industry.

We are ideally positioned to help increase awareness, understanding and appreciation of your insurance brand in the vast industry ecosystem of reinsurers, carriers, wholesalers, MGAs, MGUs, commercial brokers and retail agents. We save our clients precious time because we understand the lingo and the landscape, creating an efficient workflow and faster results. With our unique talent pool, there is no learning curve.

Our firm has served the insurance industry for 27 years. We have helped clients through transformations, market shifts and critical inflection points. We’re in the trenches with you, ready to help you navigate, pivot—and pivot again. Every time a client needs clarity, speed or breakthrough thinking, we’ve delivered. We don’t wait to be told what to do; we see what’s coming and help you get there first.

Our teammates know the industry, see around corners, simplify complexity and will be there for you when it matters. Our goal is simple: earn your trust for a long-term strategic communications partnership.

Latest Blog Posts

Fuel for Your Brand Brain — Our Recent Posts

Explore our latest perspectives on branding, culture, and communication in the insurance world — written by the Aartrijk team and our network of industry thinkers.

See All Blog Posts
May 19, 2026 by Peter Van Aartrijk

Parametric Insurance is Moving Mainstream

What if insurance paid based on the storm itself instead of waiting months to calculate the damage? ...

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May 5, 2026 by Peter Van Aartrijk

Consulting Critical for Benefit Brokers

Employee benefits is booming and raising expectations fast. On the latest On Point Podcast, host ...

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Lorraine Jeckells
April 28, 2026 by Peter Van Aartrijk

Quantifying Investment in Brand

Brand matters more than you think and the data is finally catching up!

Read More

Who We Serve

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Industry Partners

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Carriers &
MGAs

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Member Organizations

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Agents & Brokers

Our Customers

Munich Re
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What Our Customers Say

Big I

"We have worked alongside Aartrijk for 20 years on a wide variety of projects. The best thing about this team may be its deep bench strength — a truly smart group of professionals, all with keen knowledge of insurance. They always find creative and insightful ways to help us put our best foot forward within the industry and in front of consumers. Working with them is fun and easy, and they always deliver a win."

- Sue Nester, Strategic Advisor

 

 

NetVU-Logo_2023"I’ve worked with Peter and his wonderful group in conjunction with many boards of directors in the insurance industry. No matter what team member, what venue, what need, I find Aartrijk to always give direct, honest, outside-of-the-box thinking and valuable assistance and guidance, expanding the reach, vision and value to an organization and project."

- Joyce Sigler, AIMS, NetVU, ACT, SeibertKeck Insurance Partners

Big I“Aartrijk has been on hand to support the Big 'I' and  Independent Agent  magazine for the past 20 years whenever we have needed them. Through a combination of industry expertise, professional staff and a wide range of connections, our expectations have been regularly exceeded by the quality of the content and services provided.” 

- Will Jones, Independent Agent Magazine

 

wells media"The Aartrijk team not only understands the insurance business, but they are all extremely savvy marketing and communication professionals. They have terrific relationships with all the industry players. They’re super fun, and they’re good humans.”

Wells Media publishes Insurance Journal, MyNewMarkets, Academy of Insurance, Claims Journal and Carrier Management. 

- Julie Tinney, CMO, Wells Media Group