Brand = Value

So, you’re thinking about the value of your independent agency. Maybe you’re considering selling it, or merging with another firm, or maybe you just want to know what it’s worth in this marketplace. Now, what if you could increase your agency’s valuation multiple by 100 basis points—say from 5.00x to 6.00x? Would you spend a few hours learning how?

Well, according to respected M&A consultants Hales & Company, having a strong brand can make that kind of difference in valuing your firm—not just putting smoother icing on the cake, but actually giving you a bigger, better cake.

It is because of this importance of brand—and Aartrijk’s dedication to it—that Hales has asked us to participate in its agency valuation seminar series, co-hosted by National Underwriter. This respected series—held in four cities around the country this spring—provides a full day of hands-on workshops on topics related to your agency’s value, including:

• Sell and Buy Side Mergers & Acquisitions
• Organic Growth
• Organizational & Compensation
• Prospecting & Telemarketing
• Branding & Marketing
• Legal & Regulatory
• Future Employee Benefit Business Model
• Compliance Certainty

Three Aartrijkers—Peter van Aartrijk, Laurie Donohue and I—will be taking turns teaching the branding segment at these events, scheduled for the following dates:

• April 13 – NYC, Westin NY Times Square
• April 22 – Chicago, Hyatt Regency
• May 12 – Dallas, Marriott Quorum by the Galleria
• May 19 – San Francisco, Grand Hyatt.

For more information or to register, go to www.mergerandacquisitionsseminar.com.

We hope to see you there!

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