A Brand New Brand

For brand geeks like us, there is nothing quite as exciting as the introduction of new brand. Everything is still shiny and clean, with that new-brand smell.

Last week, we got to watch just such an event: At their conference in Nashville, the AMS Users Group rebranded as Network of Vertafore Users, or NetVU. In addition to the new name, the organization now boasts a cool new logo and purposeful tagline, all of which tie into the group’s focus on education, advocacy and networking.

Aartrijk worked with the organization for months on this project, which included a dedicated task force; top leaders Jim Armitage, Carl Schlotman and Brady Polansky; and a hard-working staff in Dallas.

Needless to say we’re very jazzed about the outcome for this 32-year old user group. For more on what this change means for NetVU and its 15,000 independent agency members, check out the story in Rough Notes’ April issue or ads running throughout the trade press.

Congratulations to our friends at NetVU and best wishes for their next 32 years.

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