In 2010, Marketers Most Interested in Social Media? Think Again
February 18, 2010 by Charles Wasilewski · 1 Comment
In 2010, marketers will be most interested in funneling more dollars into the hot area of social media, right?
Wrong.
The biggest category for increased marketing spending in 2010 will be: E-mail.
That’s according to the 2010 marketing trends survey conducted by StrongMail Systems, a provider of e-mail marketing and social media services.
The article reports on a survey of 1,000 respondents notes:
– 69% plan to increase spending on email marketing.
– 59% plan to increase spending on social media.
– 42% plan to increase spending on search marketing.
(Arguably, an e-mail services company would be inclined to be bullish on e-mail services. And there’s still healthy growth forecast for social media spending. But putting those points aside, it’s interesting that marketers are investing more in the more-established marketing tool of e-mail marketing than in any other.)
Moreover, 89% plan to increase or maintain marketing budgets in 2010: 48% plan to increase; 41% plan to maintain.
– Charles Wasilewski
About Charles Wasilewski
This doesn’t really surprise me. Aside from the obvious potential bias you alluded to in your post, people tend to stick with what they know and what they are comfortable. I would venture to say, though, that we’ll see a shift in the trend towards more use of social media over the next couple of years. Additionally, as the demographics shift for employees and prospective customers, we’ll begin to see more use of social media environments as the optimal means for communicating with them.