On Point with Peter van Aartrijk and Rick Morgan, Episode 12: Allstate’s Social Media Guru
December 28, 2009 by Charles Wasilewski · 1 Comment
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
As Allstate’s social media manager, Marcia Hansen oversees Vehicle Vibes, an automotive blog geared toward women and young adults, and Friender Benders.com, an entertaining and irreverent user-generated content portal. Marcia is also the host of Vehicle Vibes Radio, live at 10am Central on Tuesdays.
As Allstate’s social media guru, Marsha was also a presenter at Aartrijk’s Brand Camp, talking about her role in marketing and the importance of listening to customers and prospects.
The podcast was published Monday, December 28, 2009. Run time is 29 minutes 3 seconds.
About Charles Wasilewski
When a company like Allstate jumps into social media, it lets me know that small insurance agents and agencies like mine need to jump on this band wagon before it’s too late. We redesigned my website to focus on the strategy that Marcia mentions in the podcast. Great content guys!