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Brand Blog: Rate Those Customer Touch Points

July 1, 2009 by Charles Wasilewski · Leave a Comment 

Peter van Aartrijk

So your agency is still proudly giving customers those cheap plastic pens that always leak?

triliner-explosion

What happens when a valuable client reports you’ve ruined his best shirt (even if “best” is a matter of taste since you know how he dresses)? And the pen has your agency name on it!

Yikes! What can we do about this?

Read the article “Rate Those Customer Touch Points” at the Insurance Is Fun Brand Blog.

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Filed under Aartrijk, Branding, insurance branding · Tagged with ,

About Charles Wasilewski
Charles Wasilewski is Aartrijk's Director of Marketing Communications.

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