Are You Saying This?
June 8, 2009 by Rick Morgan · 1 Comment
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It’s a fad
I don’t have time for this
It’s not appropriate for business
Show me the ROI
I don’t want my staff wasting company time on this
I am concerned about the E&O exposure
Objections or perhaps more accurately excuses to avoid having to deal with the social networking? Yes, but we have heard it all before.
Earlier today, I was just talking to a friend about the history associated with the use of technology in the insurance agency business. I reminded him that back in the early ’80s when the push was on for agents go become “automated” there was huge resistance. He then recalled how when e-mail was first introduced many agency owners adamantly objected to their staff using it and the objections were even stronger about “surfing ” the web at work.
Yes, there needs to be a corporate strategy. Yes, there needs to be a policy. Yes, there needs to be management and monitoring. Yes, there shoud be best practices guidelines. Yes, Yes, Yes. But lets get past the excuses and begin to reap the rewards that come with smart implementation social networking. The hoola hoop was a fad. The societal and business trends being fueled by the social web are not.
– Rick Morgan
Photo Credit: Flickr DarynBarry
About Rick Morgan
I do hear these comments all the time but the biggest concern I hear from the people in large companies that ‘get it’ is that how can they present a strong argument for investing in social media against the wide range of critical projects already on the wish list. So authors on the subject point to organizations such as zoppos that say that measurement and ROI is not important as it is about brand image but those that ‘get it’ cannot sell that argument internally.