Best’s Review May 2009: “Communicate in A Tough Economy”

Peter van Aartrijk’s column in the Insurance Marketing section of the May 2009 issue of Best’s Review magazine (www.BestReview.com) noted six reasons why the recession is a good time (yes, a good time) to invest in brand development.

One of the reasons: “Insurance consumers need advice today.” A marketing campaign can help clients and prospects decide to seek a “good combination of coverage and price”–with your agency.