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Earthquakes Shake Up Haiti. Will They Wake Up America?
February 1, 2010

One earthquake of 7.0-magnitude on Tuesday January 12, 2010 was bad enough. A second earthquake of 6.0 magnitude on the Richter scale on Wednesday January 19, also hit the impoverished and now-imperiled island nation of Haiti.
Risk-modeling firm Risk Management Solutions estimated that the Haitian earthquake killed an estimated 250,000 people and destroyed more than 4,000 buildings in Port-au-Prince, [...]

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It is much more than a logo or an advertisement, more than the packaging on a product (although those things matter). Your brand is how all your stakeholders—customers, prospects, business partners, employees, regulators, media—see you. It is based on every interaction with your firm: the quality of your products, how your receptionist answers the phone, the ease of working with your customer service staff, the appeal and comfort of your offices, the personality projected by your media efforts.

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