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Brand Blog: Rate Those Customer Touch Points
July 1, 2009

So your agency is still proudly giving customers those cheap plastic pens that always leak?

What happens when a valuable client reports you’ve ruined his best shirt (even if “best” is a matter of taste since you know how he dresses)? And the pen has your agency name on it!
Yikes! What can we do about this?
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Your brand—your reputation—is your firm’s most valuable asset.

It is much more than a logo or an advertisement, more than the packaging on a product (although those things matter). Your brand is how all your stakeholders—customers, prospects, business partners, employees, regulators, media—see you. It is based on every interaction with your firm: the quality of your products, how your receptionist answers the phone, the ease of working with your customer service staff, the appeal and comfort of your offices, the personality projected by your media efforts.

In branding, everything counts.

How can we help you with your brand?

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